apartment therapy changing the world, one room at a time

I covet that rug!

And was I the only one that kept hoping they'd show the living room too? It looked gorgeous.

Maxwell - Highlighting sponsored posts like this is *much* better than the one by Room & Board. Way to find a compromise.

if sponsored posts will all be in this spirit, great! i enjoyed watching it.

They looked like they hated each other...Hilarious!

But I do like what they did with the table--though it seems like the lamp would kind of get in the way.

Well, I didn't sense animosity between the two of them, just 2 people unused to being in front of a camera. How refreshing. I liked what they did to the room (except for the lamp; I would be tripping over that constantly) and how they explained what they were doing.

That was quite nice. This was definitely a great example of what sponsored posts should be more like.

I loved the lamp. In fact, it really was one of the items that added to the vintage appeal. In fact, I would like to see more examples of this concept. Are there other websites that have similar videos?

OK, I have a big crush on both of them. They should be the CB2 poster children.

Great! A sponsored post and a learning experience at the same time.

And I'm glad I'm not the only yutz who kept thinking I would trip over that lamp.

How are people reaching the movie? I can't find a link and the pic is just frozen.

Hey all, we just adjusted how the video loads off of our servers to optimize it particularly for IE users.

Try it now...

Not bad as ads go. I might even order me up some of those rounded end chairs....

All fixed, thanks! Now if only more sponsors would approach advertising this way. I loved it.

gorgeous room and fun to watch but the antler thing again!

great table

well done...this is the future of advertising

Yuck yuck yuck. I think you will regret these sponsored posts. People will start to offer you more and more money for these posts and product placement. Much better if you continue with ad space.

The only upside is that you arent the one writing these sponsored posts, Maxwell.

Still beware of the slippery slope! Your editorial stance is in danger of more compromise.

Hey, I think this sponsored post is soooo much better. Thanks for listening to our comments. It is clearly labeled, and I actually clicked on it even though I knew it was sponsored.

Great room and good to see a manufacturer encouraging us to recycle existing furniture. That's what pepole have to do in real life. Although I would argue that the Orbit chair is a vintage piece too. I do wish they have used a less "modern-looking" table. Speaking of real life, I don't think the lamp would work in real life because it limits circulation around the table. But a similarly shaped hanging lamp would work great.

Don't like sponsored posts.
AND there was Only 1 vintage piece! The rest was just CB2 stuff.
Why not just set this off to the side like the rest of the advertisements? Out of the way.
Because this gets it more attention.
Too sneaky. Too invasive. Too in-your-face.

I worked at CB2 three years ago for a few months with the intentions of scooping up some furntiture on the cheap (which I did) while breaking the monotony of working from home all day. I worked with Vance quite regularly and I'd have to say that he definitely wasn't showing any animosity toward the other designer. He just knows what works, and when it doesn't, he spots it immediately.

And to mojo, your post I just can't comprehend. If you negate everything you wrote, it makes sense. But I think they made it abundantly clear that it was sponsored. And also, the point that they were working around only 1 vintage piece!

I liked it. I particularly enjoyed hearing their reasons for making the choices that they did.

Great way to handle the sponsored posts! I really hated the faux-blog sponsored Room and Board posts but this works much better. I can't imagine there would be any confusion when the post clearly states the film is from CB2. I almost didn't click on it because I was so put off by the Room and Board stuff, but I am glad I did.

This is definitely the way to go with in depth sponsored pieces.

I liked the little film - but I have to agree w/ Mojo that it would have been more interesting to have them incorporate more vintage pieces than just the table...

I thought it was a good first. The designers came off a little scatterbrained, but the part with the place-mats was cute. The new and old trick is an important on to remember, but the oversized/undersized clock is a big no no in my book. Stick to art; support the local community or make your own. For the horn thing I would not even imply taking a trophy from an animal, but it looked good on the wall.

Good effort and keep it up!

well I liked it... the end result didn't really capture my style, but I liked watching what they did. Clearly indicated sponsored posts seems fine to me.

this was fun. i don't mind it.

Well done ... but, agree with another post, would have liked to see a few more vintage pieces included.

i enjoyed the sponsored post. i like watching rooms come to life. my only hurdle is that no matter how much i might try to like CB2, i just don't. i wouldn't bring one of their pieces home. it all looks so cheaply mass-produced.