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LOOP: fine organic cotton bed & bath linens

144 Clay Street
Brooklyn, NY
800.987.LOOP
6-13-loop-linens-1.jpg

6-13-loop-logo.jpgSleep naked and natural. We met Carmel Campos, the founder of LOOP last night at the Feist concert and quickly went into blogger mode, asking her questions about her company. Surprisingly, not many are doing what she's doing.

Completely devoted to simple, organic bedding and bath linens, LOOP has got a great niche. Nowhere does organic make such an immediate impact as with sheets and towels, and LOOP, though small, works this angle, while providing a very modern sensibility. You'll find no patterns here. This is for quality basics in whites and a few colors.

 
 

6-13-loop-towels-2.jpgThere may be a reason not many are doing this. LOOP's prices for sheet sets add up. At $200 for a basic queen set, you're way above the same thread count from The Company Store or Garnet Hill. However, neither of those companies offer organic sheets.

And organic SHOULDN'T be cheap. After all, it costs more to do things right these days.

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Comments (9)

"And organic SHOULDN'T be cheap. After all, it costs more to do things right these days."

But it also shouldn't be expensive. There needs to be a reasonable middle ground.

posted by rachel (between denver/nyc) on 2007-06-13 12:36:58
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Yes, these are quite expensive. It's great that they're organic, though. These linens are GREENER. But we need to explore other fibers.

Cotton uses a LOT of water in its production:
http://www.panda.org/about_wwf/what_we_do/policy/agriculture_environment/commodities/cotton/environmental_impacts/water_use/index.cfm

and it depletes the soil. Organic cotton uses less water, and of course, no insecticides.

Here's a good article about cotton:
http://findarticles.com/p/articles/mi_m1525/is_1_84/ai_53501843

posted by MrGreen on 2007-06-13 12:43:18
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You chatted up an organic-textiles designer at a Fiest concert last night and woke up to blog about it today...
Can I just tell you that I want your life?
;)

posted by melanie on 2007-06-13 12:51:10
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How was the (sold out) concert?!

posted by Lady J on 2007-06-13 13:10:06
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Bamboo is a great fiber that is being used in some towels- even at affordable price points.

posted by canadian in swedish clothing on 2007-06-13 13:35:01
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These linens are great! We will be carrying them soon at http://www.bobbyberkhome.com

Check it out!

posted by NYCSHOPPER81 on 2007-06-13 13:58:34
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Speaking of 'other' fabrics..does anyone know if designers are making hemp sheets? I bought a lovely soft hemp skirt on vacation a few years ago and it's just gets better each time i wash it.

posted by wwoolsey on 2007-06-13 15:02:14
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It's interesting that you say organic shouldn't be cheap. Unless organic products are competitive with non-organic products, they'll never be anything more than a luxury good. If the point of the organic movement is to lessen our footprint on the environment, confining these products to the well-off may make those who can afford them feel good about themselves, but it hardly makes an impact on the broader aims of organic practices.

posted by sethd on 2007-06-13 16:36:44
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The reason organic cotton is more expensive is because the producer of non-organic cotton does not have to pay for the damage caused to the planet by the heavy use of pesticides and waste of water. If these costs were included in the price of non-organic cotton, it would be more expensive than organic.

posted by MrGreen on 2007-06-13 19:31:54
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