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Ikea's Play, Live, Create
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11-26-ikeaplan.jpg

Play, Live, Create. Ikea's new ads by Jung von Matt take the shape of floorplans. Can you see the words buried neatly in the plans above and below? Our apartment is only about the size of the "li" of live. What about yours? Via: Core77

 
 

11.26.create.jpg

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Comments (7)

Excellent ! I've seen this ad last weekend somewhere else on the web, but didn't recognize there were letters !

posted by Jany on 2007-11-26 10:18:10
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I think I at least have all of "play."

posted by orangejuce on 2007-11-26 11:24:36
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This is very "magic eye"... couldn't see it at all, and now *all* I can see are the words.

But they'd all be a b!tch to furnish!

posted by patrick (the other one) on 2007-11-26 11:39:59
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i really like create. i could live in create.

posted by ung on 2007-11-26 11:55:21
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It says "PLAV"

posted by Alan on 2007-11-26 12:30:52
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Okay, I consider myself a fairly out-of-the-box thinker....I've worked in graphic design a little too, but it took me a WHILE to see the word Play. Live was easier, probably because I knew to expect it, but I kind of feel like the average passer-by is NOT going to see it at all.

posted by st@cy on 2007-11-26 12:52:41
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What's supposed to make the "V" a "Y" is that funny little swinging door icon there. It's a stretch, but it kind of works.

I do NOT think that the Fire Department would allow such a thing as "Create" be built with that scary dead-end maze at the top left of the "T". And P2 is right -- furnishing all those narrow spaces would be very difficult!

posted by Curtis on 2007-11-26 12:59:29
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