apartment therapy changing the world, one room at a time

There was a very popular "women's" magazine in the 50-60s called Simplicity, comparable to McCalls.

Don't know if any of these already exist, or are any good for that matter!

Abode
Sanctuary
Maison
Crib (perhaps not!)

BUNK

Simplicity is a company that makes sewing patterns and still publishes books and catalogs under that name, but I don't think their magazine is still around.

another past name: nest. the title must be simple without the word simple. add to the brainstorm; shelter,homekeeping,apartment magazine, address,homemaker,
stay at home, pod, and what about the possibility of apartment therapy, the magazine?

Inside Out

Casa
Soleada

Mine would be called FIERCE. It would be a lifestyle magazine (design, arts, people, music, etc.). Seems to me their attempt to appeal to the masses made them boring. Everyone wants to feel like their in the know or on the cutting edge. Some magazines just seems like it's patting you on the head "It's ok, dear. Everybody is boring just like yourself. Now cut these coupons and organize your sock drawer."

Domicile
Dwell
Digs

Opps, thought Dwell sounded familiar!! Retract that one!

I really love Pad. I think I'd probably pick that up.

The problem I had with budget living (and I have this now with Organic Living, the new MSLO lifestyle publication) is that the print quality seems to be a bit shoddy, with bad offsets on the print runs, and the pages are textured to give them weight, but it doesn't present the photography as well as the heavy paper of Real Simple, Dwell, and Martha Stewart Living. The photography seems a bit more cluttered too, in the lower end/budget magazines, and I realize that there is a real physical/financial issue there with cost of production, but the reason people buy magazines is to buy into the fantasy that they too can have that gorgeous house, loft, vase, wedding, sheets, whatever. I think the idea of high style, low cost would sell really well by featuring both the high end stuff that the more popular magazines do, but also scouting for the low cost options and alternatives.

WHat about "Therapy" as a name for a mag -
APartment/retail/design/budget/lifestyle - healing yourself through your surroundings....

there was a lifestyle/fashion magazine called SimplyCity that launched back in the early 2000's- their tagline was "the art of living well" but died soon afterwards.

other one-worders -- not sure if these already exist (past or present):

Den
Habitat
Range
Retreat

and, since conde nast has proven that the name of your magazine doesn't instantly have to tell the reader what you're all about (e.g., domino, cargo, lucky, cookie):

Bliss
Enter
Willow
Tapestry

All these decorating magazines are so cool, and hip, and just ... gorgeous. I think I might launch a magazine called LE GREAT ROOM that will be aimed at the Carmela Soprano's of the world who crave the New Jersey Elegant look.

I've been house hunting and this look is BIG. And this look takes money, don't think it doesn't. I can see the cash rolling in right now.

Scheme

Design Intent

Dump

"Scheme" is my favorite so far. But I have to say, I'd subscribe to LE GREAT ROOM. Hilarious!

I really like PAD.... I'd pick that up for sure.

URBANICITY

Or URBANIC

pad? am I the only one that sees the problem with this one?

I like "Pad" and "Digs."

SANCTUARY is absoultely the best one.

I'm kinda digging ABODE as well.

and maybe HABITAT...

"Comfort zone"

"Inner Peace"

"coming home"

"In-Tune"

"Live-In"

Domis (or Dom) - for the Wallpaper, Surface audience
Luxe - for the high-end, aspirational audience
Realm - for the Dwell audience
Good Taste - for the Real Simple, MS Living audience
Smart Living - for the Budget Living audience
Thrift - for the Readymade audience
Bling - male/urban targetted shelter mag that shares audience with Cargo, Stuff, Maxim
Bodhi - for the Organic Living, Breathe audience
Retropolis - for the Atomic Ranch audience

Habitat already exists as an environmental issue-focused publication. Pad was used as a book title for googie/retro-inspired interiors.

:) I had the same Pad thought.

I think, so far, I'd subscribe to FIERCE.

So much for Sweet.

These are starting to sound like some of the hip architecture/design firm names here in Montreal.

I like Le Great Room

perhaps....

area

I agree that pad does not have the greatest connotations.

what about:
roost
nook
coop
cocoon (I guess I like the double "o"s)
quarters (as in living quarters and conveys the budget aspect, as well)

I subscribed to a magazine in the 70s called Apartment Living. But that morphed into Met. Home. That tells you how long I've been getting that magazine. I remember one issue that had a hippie couple on the cover with a big macramé thing hanging behind them.

Sanctuary was the name of Cher's catalog. She put out 2 of them in the mid 90s.

anne -
I thought that was called Apartment Life.

I love "Quarters"; that's brilliant.

Methinx "bling" is not very interior-ish at all. For such as that, Crib Bling? I think Digs or Pad is good, because it's young and retro at the same time. Retropolis is great. Basically, I think Enrique has a great batch of them. For "Pad" I think the graphic possibilities for the logo are kind of exciting, because of the sort of "69" way that the "P and the "d" can look.

"HomeWays"

"Homeward"

"Great Place"

hood
cave
sanctum
piece

and i like digs, although it's similar to digg.com.

"Sensible Chic" would be great, but of course we know it's not available. It's the embodiment of what we try to do in our small, cool, colorful, art-filled places. Much better than "Budget Living."

Digs is taken: http://digsmagazine.com

JustAGirl--
Yes, but terribly appropriate for a monthly, no? ;)

Lair

I'm thinking "space".
It's kind of mod, kind of zen.

Throwing out some: Oasis, Domestication (but does that sound too boring?), Haven, Life.Style, Relax (too Frankie Goes To Hollywood?), Refresh, Casa, and just for the heck of it, Dulce.

Does anyone know Latin? I'm sure there are some potentially great names there. I only took one semester...

Okay, I'm going to be a total dork and suggest Hestia (Goddess of hearth and home) I doubt that's catchy enough, and men may feel excluded. ;)

I like "lair". very funny. Good one, Patrick...

Swank? Was that a porn mag, though? I give up!

I like Lair. We use it all the time in reference to our cat.

I'm all for "Pad".... i think it might actually draw in that hard to get male decorating audience.

"Enter" sounds like a gay porn mag..... of course, that would draw in the less hard to get male decorating audience......

fiona..... we were totally typing at the same time.

great minds.

LOL

C'mon kids. APARTMENT THERAPY.

Just rereading, I'm glad I wasn't the 1st one who came up with that.

"Haven" is great!

Then there's "Vesta" -- Greek for "hearth"

Lair sounds GREAT for a male-oriented interior, especially I think. If you're going for that Cargo crowd. I think it would probably have kind a Men's Health kind of vibe, in that it would probably try to go for a metrosexual thing. Would probably have some input from that guy from Queer Eye for the Straight Guy, since it would probably aim for both kinds of coffee tables.

Cozy is a word that marketing agents use to describe small apartments that they want to make sound sweet and warm. But since cozy is a nice feeling, it might work for a magazine.

Snug would be similar, but it maybe too crowded?

Space sounds nice, but since it may sound like Lost in Space, maybe something like "Good Space"?

Is LIVE, LOVE, LEARN to touchy/feely?

MyPod

Tasty

~PAD= Posh Apartment Design, but to me, PAD sounds like Always or Maxi should follow...

Here's some I thought of:

SWANK

FRESH CUT (I love this as I use the term a lot in my design blog)

FRESH FINDS (ditto)

GROWING SPACE

URBAN LIFE

APARTMENT THERAPY!

SOFA

MANDARIN (I like it because it's a fresh color and you could use a simple modern illustraion of an orange. Next to it, you could say, "fresh squeezed")

~Holly

How about:

"Haven"

Curtis. I suggested Bling for the lad shelter rag, since many straight younger men don't appear to be big traditional shelter mags buyers--but they do "get" aspirational lifestyle publications. Bling as a lifestyle, not as a piece of jewelry. As the term "bling-bling" has co-opted into the mainstream psyche it has come to signify "aspirational" for the younger, urban crowd. And this demo will buy flash items if marketed correctly to them. But this audience still needs to be educated beyond their rides, gear, etc. Shelter is the next logical step... Work with me here, C! You'll remember this when we start seeing Sean John home furnishings hitting the market in a few years.

I like:
Space
4Walls
Couch
Domicile
Roof

And now the latest crop is starting to sound like a bunch of restaurants or uber-cool lounge/bars

"THIS NEW CRIB"

My clique of gay men in Little Rock and Memphis in the early 90's -- most of us struggling in early 20's then -- got creative with our design ideas. We decided we needed a show for our crummy apartments: "This Old Queen's Dump". Maybe now resurrect it for a magazine for aspiring young gay men with little cash to spare?

Geoff--
or perhaps "Home-o."

How about:

SNUG
COCOON
CHRYSALIS
COZY

sleek
comfort
& I second Casa, 4Walls & Bling

(NOT Pad for reasons already stated)

Place

I like the names but Bling isn't used on the streets anymore. It may date the magazine, making it behind the times.

Amenity - upscale target.
At Home - mainstream target.
Living Home - eco/green target.
Design Estate - Robb Report Crowd.
Tastemaker - trend-focused.
Kawaii! - teen-girl targetted.
Bauble - accessory-focused, upper-demo female target.
Tchotcke - Bauble's gay brother.

i wanna play!

ATMOSPHERE

i cast my entry and applaud all the above entries.
LOVE Haven as well.

I can no longer ignore the elephant in the room...

"PAD: Your monthly design rag."

sorry. :)

There is a UK magazine with a great name: Psychologies--i dont know why i love that name. How about McManse? the demographics would just be too easy!

I'm all about Le Great Room

Enrique you need a magazine. I'd totally subscribe to Bauble and Tchotcke. I'm waving my money now at This Old Queen's Dump.

"PAD: Your monthly design rag."- genious.

Holly, I love Mandarin! How about Pomegranite?

ALL ABOUT!

And each issue could have a special all-about [fill-in the blank]...

I like ADDRESS because I like the heteronym-double-entendre... like it's a place to live, but also time to address all those issues about space and how to live better. I'd love to see a shelter magazine that embraces sustainability more broadly and in a more commercial way.

The problem with a lot of the single word ones are that a lot of the companies who make products we love (area, amenity, inhabit) already have those names!

Aquarabbit-
Your suggestion of ADDRESS is a GREAT name for a magazine!

p(too), you win. Bonus points for the pad tagline! dani, let's team up and produce Bauble and Tchotchke.

at.da.spot - for me it is all encompasing

Always late to the game but - but here we go - did anyone say HAVEN?

I really like the suggestion of ADDRESS but I think it will put off people looking for their little "blankie" effect. Nice though.

how about MASH for that silly game we'd play when we were kids that stood for mansion, apartment, shack, or house. he he or...

- zip code (a play on the address one)
- hive
- hole
- suite
- bungalow
- room 212
- front door

comfort
sancturary
my space
snug
at home

don't forget class, the original assignment was to come up with a name for a magazine about simple living with mass market appeal. i would like to add to my earlier list today the name, neat.

There already was a "Simplicity" - only it was SimplyCity. It was meant to be a sort of hipper take on Real Simple. They used Kirsten Ulve for a number of their illustrations. (Oh, yeah, Jon mentioned them above.

Pad relates too closely to Matt Maranian's alterna-decor book.

Mandarin has a second meaning that hasn't been considered here: http://www.answers.com/mandarin&r=67
(see the first three definitions listed.)
It might also confuse people into thinking it was related to Chinese-language content, or a magazine aimed primarily at upscale Asian-Americans. "Satsuma" or "Clementine" would be a better name along the same lines, still allowing for the cute orange picture and the "fresh squeezed" tagline.

I like Lair.
The Latin take that Fiona suggested would be "Domus" - which someone came up with.
Smart Living would have been a better title for Budget Living, and I like Kawaii! for a teen girl's mag. (Heck, in Actual Japan a popular teen girl's mag is called "Cutie".)

I think mine would be called Urban Drudge. It wouldn't last very long.

small
me, myself and mine
Up Against the Wall
Barely Big Enough

=)

Neat is already the one-word name of an organizing show on Discovery Home Channel, I think it is? With a Helen Buttagig person who has a speech impediment that drives me to crack, although I kind of like her results.

threshold

How about:

-Domo (it has the Latin feel, the gay feel, the home feel, and , oddly enough the X-box 360 feel), or -Green Door (cause there's always something happening behind it)

How 'bout Sisero!!

I also liked the Maison suggestion.

~ Despasio limpio" No se necesita dinero sola mente agua y jabon con un poco de corazon.

Thought clean space - all u need is water n soap and a lotta of heart says it all.

Urban Spaces
Chic Spaces

I like PAD a lot too.

I just found this site today. I am officially hooked and obsessed!

Home

Haute Casa!

Yes definitely need an apartment therapy magazine!!!

Hmm:

SQUARE FOOT?
DOOR?
HABITUDE?
LOUNGE?

And I too vote for PAD! Wonderful.
Second faves from others:
LAIR & ADDRESS

Revo

hut

I like a few of the ones mentioned, but I think I like "Habitude" about the best so far. "Threshold" sounded good, too. I also kind of like "Four Walls".

I don't have any ideas that don't just kind of sound the same as everything else. What about:

Don't Buy This Magazine

I thought the whole "simpler living" demographic was all about declutterization and minimalistic, organic, earth-friendly, perfectly-crafted, quality, EXPENSIVE living -- certainly not the same target as the budget living audience?

Patrick (the other): lot's of good ones; especially "Home-O", but Oprah may already be on to that one.

And if we're going to have "Mandarin" then it's gay bro can be "Tangerine".